Sydney Sweeney bares all in NSFW sports betting commercial

In a new commercial for a sports betting company, Novig, actress Sydney Sweeney left little to the imagination, baring it all and going nude in the advertisement.

She starred in a new ad for Novig, a company she has joined as a strategic partner and equity holder. Sweeney starts the ad by asking, “Think you know sports?” while holding footballs in front of her chest. “Prove it. Novig is just sports.”

Sweeney is then shown spinning a basketball on her finger while sitting on top of a basketball hoop. She is then captured participating in various sports, from tennis to hockey, while repeating the word “sports.”

Towards the end of the commercial, Sweeney says, “No betting on wars or deaths and no politics. Just you, your takes, and sports.” This is presumably a shot at other prediction markets.

In a statement (via Variety), Sweeney raved about the ad, saying, “The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor, and a playful edge.”

Sweeney is best known for her roles in Euphoria and Anyone but You. Her last movie role was in The Housemaid, an adaptation of Freida McFadden’s 2022 novel of the same name.

The Housemaid was a hit, grossing over $400 million at the box office. Lionsgate has since greenlit a sequel, The Housemaid’s Secret, which will come out in 2027.

Earlier in the year, she starred in the final season of HBO’s Euphoria, returning as Cassie Howard. She had a main role throughout the three seasons.

Previously, she gained notoriety for starring in The Handmaid’s Tale, Everything Sucks!, and The White Lotus. Her other notable credits include Once Upon a Time in Hollywood, Madame Web, and Immaculate.

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