Sue Bird to deliver bombshell boost to NBC, Peacock’s coverage

WNBA icon Sue Bird is stepping into a new role, this time behind the mic. According to Front Office Sports, the Hall of Famer will join NBC and Peacock as part of their WNBA coverage, adding instant credibility to the network’s return to the league.

NBC reentered the basketball space after securing a major media rights agreement with both the WNBA and NBA in 2024. The network already tapped Michael Jordan for NBA analysis, though his involvement has remained limited. Bird now gives NBC a proven voice on the women’s side, one with unmatched experience and championship pedigree.

Her exact role has not been announced. She could appear in studio segments or serve as a game analyst, but either path positions her as a central figure in shaping how fans experience the league.

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A Voice That Matches the Moment

Bird’s résumé speaks for itself. Across 21 seasons with the Seattle Storm, she earned 13 All-Star selections, eight All-WNBA honors, and four championships. She retired in 2022, then entered the Naismith Memorial Basketball Hall of Fame in 2025, cementing her legacy as one of the game’s all-time greats.

Her connection to the Storm remains strong. The franchise retired her jersey in 2023 and unveiled a statue outside the arena two years later, honoring a career that defined consistency and leadership.

Now, Bird transitions into a role that fits the league’s rapid growth. As WNBA coverage expands across major platforms, her presence gives NBC and Peacock a trusted voice who understands the game at its highest level.

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