ASAP Rocky brings Don’t Be Dumb to Manchester City, AC Milan

ASAP Rocky is taking the world of Don’t Be Dumb beyond concert stages and into two of Europe’s most recognizable soccer homes.

Rocky and PUMA unveiled a Manchester City collection Thursday, Sept. 3, translating the visual identity of his No. 1 album into club apparel, per Complex. The collaboration includes a players-only gift jersey featuring “stop snitchin’” across the back, an unmistakable nod to the project’s attitude.

“PUMA’s got deep roots with Manchester City, and I wanted to bring my own perspective,” Rocky said in a statement shared with Complex. “We created something that feels true to my design language and the Don’t Be Dumb ethos, while still honoring the club’s legacy.”

Shoppers can only buy the limited collection in Manchester, with early arrivals getting first choice. PUMA will also transform Black Milk into a themed pop-up on Sept. 4, extending the launch across the city while Rocky prepares to perform at Co-op Live this weekend.

Our limited-edition PUMA x A$AP Rocky merch is here

Available while stocks last at our Northern Quarter pop-up tomorrow from 4pm, and the Stadium Store on Saturday 5 September from 9:30am. pic.twitter.com/kBjee3easm

— Manchester City (@ManCity) September 3, 2026

Rocky takes his designs from Manchester to Milan

Manchester City will not stand alone in this fashion-meets-football rollout. Rocky has also created pieces for AC Milan, bringing his style to another globally recognized PUMA club.

Fans can shop the Milan collection during a special block party on Sept. 9. The apparel will also reach the AC Milan concept store and the club’s San Siro location.

The two collaborations arrive during the international stretch of Rocky’s Don’t Be Dumb tour. He opened the run with a sold-out Chicago performance in May, closed its North American portion in Newark in July and expanded overseas in August.

Following Manchester, Rocky will visit Cologne, Milan, Munich and other cities before finishing the tour in Athens in October. For now, soccer represents the latest canvas for the rapper’s album era.

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