Reporter apologizes to Cubs front office after unfortunate viral post

The Chicago Cubs entered the All-Star break facing a sudden off-field distraction after reporter Bruce Levine apologized for an X post that appeared intended as a private message.

Levine, who covers the Cubs for Marquee Sports Network and 670 The Score, published the message Monday night before deleting it. The post praised Chicago’s coaching staff for its first-half success while insulting members of the front office.

The Cubs finished the first half 54-42, sitting 12 games above .500 and five games behind the Milwaukee Brewers for the NL Central lead.

In an article for the Chicago Sun-Times, Jeff Agrest detailed the episode Tuesday and reproduced Levine’s deleted post:

“You and the other coaches have been the stars of the team being 12 games over .500,” Levine wrote. “Let’s Hope twinkle dee and twinkle dum don’t sell you guys out like the 2025. Enjoy the t the family time pal.”

The wording appeared to refer to president of baseball operations Jed Hoyer and general manager Carter Hawkins. Levine’s apologies to both executives supported that interpretation.

A Cubs spokesperson told the Sun-Times they had accepted his apology, as additionally noted by Agrest:

“Bruce has apologized to Jed and Carter, and they’ve accepted his apology,” the spokesperson said. “We’ve moved on, and we’re focused on an exciting second half of the season.”

The reference to 2025 appeared to reflect frustration with the Cubs’ approach during last year’s deadline. Chicago won 92 games before the Brewers eliminated the club in a five-game National League Division Series.

The timing made the episode awkward. The Cubs currently look like contenders again, and the approaching MLB trade deadline will place renewed scrutiny on decisions by Hoyer and Hawkins.

The organization’s response kept the dispute from escalating. Still, Levine’s mistaken post exposed private criticism of executives he regularly covers and raised questions about his professional judgment.

The Cubs can now redirect attention toward the season, but the episode showed how quickly an accidental post can become a credibility problem.

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