Tom Brady lands $1bn boost with NFL great’s venture taking off amid career-defining decision

Tom Brady’s brand is a powerful force and the NFL great can now count a $1billion company among his growing business portfolio.

He founded health and wellness brand TB12 based on his iconic New England Patriots jersey number in 2015.

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In 2024, it merged with NoBull, with Brady becoming a co-owner alongside entrepreneur Mike Repole — the man behind Vitaminwater and BodyArmor.

When Repole came aboard in 2023, NoBull was struggling and had just laid off 35 percent of its staff.

He has helped revive its fortunes alongside Brady and recently raised $50 million at a $1 billion valuation, per Front Office Sports.

The company is launching a nutrition brand offering protein and electrolytes, with TB12 winding down as part of the move.

Former LSU gymnast Livvy Dunne and New York Islanders player Matthew Schaefer have both been signed up as partners.

“Sometimes when brands start to grow, they have growing pains. I came in and saw an opportunity where I can buy the brand, buy the company, and take it from CrossFit to mainstream,” Repole told FOS.

“I watched Nike and Adidas and Puma and brands like that grow up, and then I also saw these new brands come in like New Balance and Hoka and On Cloud.

“I wanted to create a brand you can play golf in, lift weights in, walk, run, and nutrition was part of it.”

Brady and Repole met at the 2018 Kentucky Derby before linking up again in Florida after the seven-time Super Bowl champion joined the Tampa Bay Buccaneers.

“When I acquired NoBull, I told Tom I think there’s an opportunity here for nutrition,” Repole added. “As I start to figure out walking, running, weightlifting, training, golf, I want NoBull to be an overall wellness brand.

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“So we merged the two companies together. And Tom’s been my partner now for almost three years, and it’s a great relationship.”

Repole has a stake in the United Football League and also funnels NIL donations to his alma mater St. John’s.

Raiders on the clock in NFL Draft

Brady is still active in football thanks to his minority ownership of the Las Vegas Raiders.

His first offseason as an executive didn’t go to plan with head coach Pete Carroll a one and done and free agent quarterback acquisition Geno Smith enduring a torrid time.

The Raiders are leaning heavily on Brady’s experience in the decision-making process and the franchise is facing a massive decision in 2026.

A dismal campaign saw the No. 1 pick in April’s NFL Draft head to Sin City.

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Make the right selection, and everything could fall into place, but a poor choice would set the rebuild back years.

It is possible that the Raiders trade the pick, but the overwhelming expectation is that India quarterback Fernando Mendoza is in Brady’s sights after winning the Heisman Trophy and a national championship.

Mendoza has enjoyed an incredible rise, but the first quarterback taken isn’t always the best.

Just ask Brady, who went from sixth-round pick to certified GOAT.

He still has the chip on his shoulder despite decades of success and shouldn’t be counted out in Las Vegas.

Brady’s commentary has greatly improved in year two thanks to his relentless perfectionism, his front office work probably will too.

Unfortunately, he won’t have the chance to call Super Bowl LX, which fans can watch here, as FOX doesn’t have the honor until 2029.

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