Tom Brady calls out criticism over his broadcasting

Tom Brady is calling out the “clickbait” criticism he’s receiving for his broadcasting ability.

The NFL icon retired from the league for the final time in 2023 and has since pivoted to broadcasting.

“It’s clickbait for people, and it’s something that people have no idea what they’re really glomming onto,” Brady told Sports Business Journal in an interview published on Monday, Sept. 7.

The criticism from Brady comes from what fans believe is a conflict of interest and maybe having too much on his plate when it comes to his involvement with the Las Vegas Raiders. The former New England Patriots star owns a stake in the Raiders and also is involved in the day-to-day operations of the NFL team. On top of the Raiders, he is also the part owner of the Las Vegas Aces and Birmingham FC. He is also the Chief Wellness Officer of eMed, Chief Innovation Officer of Aescape, and strategic collaborator and partner of Delta Airlines.

“They just put it out there in the world and see what sticks,” Brady said of the people who choose to criticize his broadcasting ability. “So to me, I just focus on what I need to do to be prepared. That’s what I did as a player, and I go out there every week as a broadcaster and try to do the same thing.”

Brady began his broadcast journey in 2023 with Fox and he signed a 10-year, $375 million contract with the network. Despite the criticism from outsiders, Brady shared how much he is appreciative of the support he has from his Fox colleagues.

“I have a lot to prove to myself, to my teammates,” he said. “I have a lot to prove to the executives. I want to go earn it, and I don’t want anything given to me. I hope they’ll have me through the end of this contract. I love getting to enjoy the game. I love watching good football. There’s such great camaraderie and chemistry we all have together. We have seminars. We have off-site retreats. We have text threads with all of us. It feels like a big family in so many ways, and I was not really expecting that when I decided to take the job.”

It’s not surprising that Brady spoke up about criticism, as he’s been open about his improvement in broadcasting from year two into the position. He shared at the beginning of the year that he tapped into his quarterback skills in order to focus on his broadcasting.

“I started to transition this year into, ‘Let me do more of how I did it as a quarterback,’ because that’s really where my comfort is,” Brady told The Athletic about year two. “As opposed to, ‘Let me try to prepare as a broadcaster.’”

Brady’s first broadcast of the 2026 NFL season will be the Week 1 matchup between the Washington Commanders and the Philadelphia Eagles on Sunday, September 13, 2026.

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