North Carolina Central’s Levelle Moton sounds on NIL, effect on college athletics

North Carolina Central men’s basketball coach LeVelle Moton is one of the most notable names in the sport. He boasts an impressive network of standouts in the NBA and NFL that he’s connected with, and he is synonymous with winning in HBCU basketball.

D1 Head Coach Levelle Moton (@LeVelleMoton) Sounds Off On How Bad NIL & Money Has Become In College Basketball…

Full Interview: https://t.co/PD8RiVJA29 pic.twitter.com/xigZHTydcX

— Jefe Island (@jefeisland) April 5, 2026

Moton has experienced college athletics as a player and as a coach, both before and after NIL. In a recent interview, Moton spoke about the NIL landscape in college athletics from his vantage point as an HBCU coach, specifically highlighting how NIL agents muddy the process.

“Everybody’s going crazy, man, and it’s all because of money. It’s a hustle. And anytime it’s a hustle, you got money as your primary focus. And so now they didn’t make it. So they’re just trying to take a kid and say, ‘Man, I’m gonna call this school for you.’ The kid is agreeing because the kid don’t feel comfortable having business conversations with adults. But you’re giving. Upward to 15%-20% of a fee where it is not even negotiable anyway. ’cause what a school has is what they have. It’s not going to be in the break. Nobody can talk them up or down from that. They got a a hundred thousand dollars for you. That’s just what it’s gonna be.”

Moton hasn’t been shy about speaking about the business of college athletics. In 2023, he shared significant criticisms of the transfer portal.

“I’m a housing project kid. I remember the drug epidemic. It reminds me of when crack cocaine hit the streets when I was a kid. And it just for lack of a better analogy, that’s exactly what this thing reminds me of, It’s the wild, wild West. There’s no rules, there’s no values, there’s no trust, there’s no integrity. No one is standing on their word anymore. So it’s just it’s just chaotic.”

He added, “The moral compass, the value system — that’s no longer in college basketball. It’s a straight business now. So we’ve become general managers instead of head coaches and it’s taken the spirit out of college basketball in all honesty, which I’m not complaining about because I’ll adjust to anything — that’s what we’ve done.”

The post North Carolina Central’s Levelle Moton sounds on NIL, effect on college athletics appeared first on ClutchPoints.