Inter Miami partner with $200m history-making David Beckham company that boasts NBA, F1 and tennis superstar investors
Inter Miami have announced that they have begun a new multi-year partnership with health and longevity brand IM8.
IM8, which was co-founded by David Beckham and parent company Prenetics, have become the club’s exclusive health supplements partner.
The brand only launched in December 2024, but it has become the fastest-growing in its industry’s history, earning over $100million.
It is projected to go on and bring in revenues of up to $200m in 2026 too, with Miami now along for the ride alongside their owner.
IM8 will now have branding at the reigning MLS champions‘ training ground, while Lionel Messi, his teammates and all staff will be able to use the company’s main products each day.
On top of that, four or more players can now appear in adverts or marketing and promotional materials for the company, as part of the deal has handed them image and likeness rights.
It remains unclear whether it will be Messi who could feature.
The new deal also sees Inter Miami join an impressive group of investors from across the sporting world.
NBA superstar Giannis Antetokounmpo holds equity in IM8, along with Formula 1 driver Ollie Bearman.
Women’s World No.1 tennis star Aryna Sabalenka is also involved.
IM8 will also have its branding featured heavily at Inter Miami’s $1billion Nu Stadium, with signs in the ground and on screens.
They will be featuring in the club’s digital content too, as well as appearing in the matchday fan zones.
The deal sees Inter Miami embark on a venture they have never done before, with Beckham continuing to break boundaries.
Alongside the partnership with IM8, the club have also taken an equity stake in Prenetics, marking the first time that they have done so with a brand partner.
Beckham’s brand
Beckham believes the involvement of his brand IM8 will hugely help Inter Miami when it comes to preparation for games.
“I’ve always believed that performance starts with how you prepare and how you look after yourself,” he said.
“That’s one of the reasons I’m proud to see Inter Miami partner with IM8 – it’s a great product built on science, innovation, and the drive to help people feel and perform at their best.”
Meanwhile, CEO of Prenetics, Danny Yeung, explained: “Inter Miami has never taken equity in a brand partner before – they have now, and that partner is Prenetics.
“That alone tells you what the club thinks of IM8.
“We’re not putting a logo on a wall. We’re embedding IM8 into the daily routines of players on a world-class roster, as we’re building the next generation of IM8 products.
“With Inter Miami joining Giannis, Sabalenka, and Bearman, IM8 now has equity partners across the four biggest sports in the world – football, basketball, tennis, and Formula 1.
“That’s the foundation we’re building on.”
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