Bengals’ Tee Higgins, Tinashe Turn Back the Clock in New Express Campaign

Tee Higgins and Tinashe are turning Express’ fall wardrobe into a full-scale music video.

The fashion retailer launched its Fall 2026 campaign, “Too Easy to Look This Good,” on August 3, Express reports. Higgins, a wide receiver for the Cincinnati Bengals, shares the spotlight with the multi-platinum singer as Express blends sports, music and style into one energetic production.

Tinashe’s “Too Easy” provides the soundtrack. The campaign opens at a bright poolside gathering before moving into a livelier party at Beverly Hills’ famed Goldstein House. Higgins, Tinashe and several dancers bring the concept to life while drawing on the music-video aesthetic of the turn of the millennium.

Higgins brings a relaxed confidence to the screen, helping Express present its menswear as polished without making it feel overly formal.

Tee Higgins Showcases Express’ Updated Fall Menswear

Express uses Higgins to spotlight pieces that serve several parts of a man’s schedule. He models the new “Y2K Wash Jean,” which pairs throwback-inspired color treatments with updated finishes.

His looks also include 24/7 Comfort-Waist Chinos, contemporary technical suits, refined sweater polos and premium T-shirts. Together, the outfits cover everything from airport travel and office hours to football weekends and late-night plans.

The collection also signals Express’ increased attention to denim. The retailer has refreshed recognizable shapes with current cuts, colors and finishing techniques, offering longtime shoppers something familiar while reaching younger customers drawn to Y2K fashion.

With Higgins supplying the athletic cool and Tinashe controlling the rhythm, Express found two fitting stars for a campaign that makes fall style look effortless.

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