This feels wrong.
LeBron James decided to suit up for the 76ers this season, but that sure doesn’t mean he wants to live in Philadelphia. In fact, he’s going to extraordinary lengths to avoid being there any longer than necessary. News emerged this last week that LeBron has decided to live in New York for the 2026-27 season, commuting to Philly for games and practice. That sounds like a colossal pain on the surface, considering it’s roughly a two-hour trip from city-to-city — but don’t worry, King James isn’t driving, instead he’s taking multiple helicopter trips a week to cut his travel time down to 30 minutes.
This wasteful and frankly ridiculous travel scheme would be one thing if it were on LeBron’s dime, but news that the travel is being paid for by Fanatics raises major questions about how the NBA is allowing a benefit like this. It feels especially hypocritical less than a month after the league announced significant sanctions against the Los Angeles Clippers and owner Steve Ballmer for circumventing the salary cap with improper payments to Kawhi Leonard that exceeded his salary.
LeBron is making the NBA veteran minimum of $3.87M this season — but these arranged helicopter flights are so numerous and prolific that they might as well be baked into his deal. It was reported on Tuesday that James has taken as many as 12 trips via helicopter in a single week, and while it’s difficult to estimate the value of those flights taken on a privately owned helicopter, the service Blade, which is basically Uber for people who want to ride by helicopter, has a listed price of $4,645 one-way for trips from New York City to Philadelphia. This means LeBron would have racked up over $55,000 on trips alone in one week, and if we estimate he will be taking six trips per week during the regular season (and this still might be on the low side), then his benefit from these flights is tantamount to $668,000.
It’s a far cry from the $28M that Kawhi Leonard was paid under the table by sponsors of the Clippers, but it still rolls up to raise questions about how the NBA will deal, not just with direct payments, but questionable benefits that come from signing specific NBA contracts.
Fanatics is throwing up their hands and pleading ignorance, saying that LeBron has “access to corporate aviation,” as part of the endorsement deal he signed with the company in 2024. Most reasonably people would agree that there’s a fundamental difference between chartering a private jet to attend an event as part of an endorsement deal and taking 12 helicopter trips a week to facilitate NBA practices.
The water is made even muddier by the fact that Fanatics CEO Michael Rubin was a former partner of Harris Blitzer Sports & Entertainment, owner of the 76ers. While Rubin sold his shares in the company in 2022, he remains extremely close to the 76ers organization. There are no fewer than 50 published photos of Rubin either sitting courtside at Sixers games or in the tunnel with players, all of which were taken after he sold his stake in the team.
Would these flight benefits be extended to LeBron if he signed with the Cavaliers? It’s clear Rubin is not simply a former owner of the Sixers, but a dedicated superfan who attends as many high-profile games as possible, maintaining a close personal relationship with the organization.
It’s not like LeBron couldn’t easily afford the trips with his own money. The charter flight fees are a drop in the bucket for a man who has earned over $575M from basketball alone, and is worth well over $1B when factoring in his endorsement deals. The question is more about how the NBA plans to enforce (or ignore) contracts, in an era where seemingly everyone is finding creative ways to circumvent the cap with extra kickers on deals. It also comes at a time when it’s fair to have scrutiny of any player movement decision when numerous players have deals with predictive marketing (gambling) companies. Giannis Antetokounmpo raised eyebrows by announcing his ownership stake in Kalshi shortly after he wasn’t traded during the 2025-26 NBA Trade Deadline, while it was reported that LeBron James has an agreement with Polymarket, which will pay him more this season than his NBA salary.
LeBron made massive waves when he spurned his long-term agreement with Upper Deck to sign an endorsement deal with Michael Rubin and Fanatics in early 2024. Two years later he signed with the team Rubin has direct ties to, and now he’s getting benefits from this side deal that enable a travel schedule no other team could match. It might not be against the NBA CBA to have agreements like this, but the whole situation feels extremely icky.