Betway become Man United’s exclusive Global Betting Partner

Super Group announced a multi-year partnership with Manchester United that sees Betway become the club’s Principal Partner and Exclusive Global Betting Partner.

The announcement marks the start of the partnership starting for the 2026/27 season, Betway’s biggest football partnership in its history.

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As a result of the partnership, the Betway logo will adorn the Manchester United men’s and women’s teams training kits.

While branding will also feature on matchdays at Old Trafford and the Progress with Unity Stadium.

Chief Executive Officer of Super Group, Neal Menashe said: “We are thrilled that our Betway brand will be the Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.

“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”

Marc Armstrong, Chief Business Officer at Manchester United, said:  “We are delighted to welcome Betway as our Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.

“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”

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