KSI makes groundbreaking National League move just weeks after takeover deal

Dagenham & Redbridge are set to make history this weekend as they live-stream their National League match on YouTube.

Fans will be able to watch the clash with Hampton & Richmond on Saturday, March 28, for free via their co-owner KSI‘s channel.

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By doing so, they will become the first-ever National League club to stream a fixture on the platform in this fashion.

KSI is a global superstar and one of the most famous faces on YouTube, with his channel boasting over 17million subscribers.

He live-streamed his reaction from the stands when attending his first match as co-owner of Dagenham & Redbridge.

The viral sensation arrived at the club as part of their ownership group earlier this month, vowing to bring back the glory days.

But now, he’s going to be showing full coverage of the action.

In a club statement, the Daggers wrote: “This groundbreaking collaboration marks the first time a National League match will be broadcast live on YouTube in this way, opening the doors of non-league football to a truly global audience.

“With thousands of new fans expected to tune in, the Club, partners at DAZN – the world’s leading sports entertainment platform – and the National League, are united in their ambition to make this the most-watched National League match of all time and set a new standard for the league.

“Beyond the occasion itself, the stream will shine a spotlight on the passion, quality, and authenticity of non-league football while introducing new audiences to the matchday experience at Dagenham & Redbridge.”

KSI has also commented on the huge news, posting about it on his social media after the statement was released.

He wrote on X: “This Saturday is gonna be a movie! See you there.”

Phil Anderson, CEO of the National League, said: “This collaboration highlights the power of embracing innovation in modern football.

“By bringing together clubs, creators, and a global streaming platform like DAZN, we’re opening new doors for visibility and engagement.

“Streaming this game in this way is a landmark moment not only for the National League but also for the wider Non-League game.

“Partnering with DAZN and tapping into KSI’s global audience gives us a unique chance to showcase what makes this level of football so special.

“Making the match free and available worldwide reiterates a shared ambition of the National League and DAZN to grow the game and reach new supporters.”

Dagenham & Redbridge have stated that further details of the stream will be shared closer to the game this weekend.

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KSI’s Daggers plan

KSI was confirmed to have become a co-owner of the National League South side on March 3.

And he instantly set very high goals for his tenure in charge.

“Years ago, I saw the excitement, the happiness, the joy,” the 32-year-old said. “I want to bring that back and then surpass it.

“I want the place to be pumping, I want it to be rocking, I want it to be an event whenever you come here.”

KSI added: “With this club, I want to do the unthinkable. I want to take Dagenham and Redbridge to the Premier League.

“It’s obviously going to take time, but I’d say the realistic goal is getting out of this league and entering the National League.”