FlexiSpot teams up with World Cup winner Sami Khedira for a home office upgrade worth watching

FlexiSpot has unveiled German football legend and 2014 FIFA World Cup champion Sami Khedira as its new European brand ambassador.

This announcement builds on a wider sporting connection, with FlexiSpot also serving as an official partner of Bayer 04 Leverkusen for the 2024/25 season.

Ultimate All-in-One Standing Desk with Next-Gen Cable Tray (E7 Flow), £749.99

The core message is simple: if you care about performance, your setup matters, not only when you’re in deep focus, but also when you’re recovering and resetting.

Khedira is often described as a “strategic mastermind” on the pitch, recognised for his tactical awareness and willingness to do the hard yards without any fuss.

FlexiSpot leans into that same idea of smart decision-making, positioning its furniture as practical tools for real, modern routines rather than just decorative upgrades.

At the heart of the launch is the E7 Flow standing desk, which uses FlexiSpot’s self-developed linear drive technology for smoother, more controlled height changes.

It all comes back to consistency: a quieter, steadier lift makes sit-stand work feel like a natural part of your day, rather than a feature you try once and quickly forget.

That idea also fits Khedira’s wider story of adapting to different demands and environments across elite football in Germany, Spain, and Italy, a neat parallel to how many of us now work across different spaces and schedules.

And this partnership isn’t only about the desk. 

At home, Khedira also chooses FlexiSpot seating, including a recliner and a sofa, to unwind more comfortably and draw a clearer line between work time and downtime.

Sofa with Power-Extending Seats (Nest), £1,699.99

Khedira sums up that work-life balance in his own words: “In the past, my life followed the rhythm of the game.

“Today, I live at my own pace. Between focus and relaxation, work and life, I find the right balance with FlexiSpot. New working, new living.”

FlexiSpot is a global leader in ergonomic solutions, recognised in over 80 countries, and known for its “champion quality” approach, with products tested to demanding performance standards.

For more sports, health and fitness content and buying guides, check out our dedicated talkSPORT shopping hub.