After causing a stir last month with her nude sports gambling ad for Novig, actress Sydney Sweeney is back at it with a new commercial for the company.
The new commercial was posted on Sunday, Oct. 11, 2026, by Sweeney and Novig on social media. The caption of the post read, “No BS. Just sports.”
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This commercial opens with the same music in the background. Sweeney is walking around topless but with underwear that features the company's logo on the waistband.
“There are grown men making spreadsheets to bet on what color underwear I'm wearing. I mean… I'm flattered? There's insider trading on dictators dying and armies of bots manipulating it all,” she begins. “There's someone sitting in a bathroom stall betting their 401K on a war. And then there are people who just trade on sports. Novig is just sports.”
While her hair is covering her chest for most of the commercial, it ends with her holding two footballs as she promises, “Novig is just sports.”
Sydney Sweeney's first nude sports gambling ad was controversial
Sweeney's first commercial with Novig was the talk of the town last month. Several female athletes and Olympians responded negatively, calling it a “kick in the face” to women.
Granted, the Euphoria actress is used to her ad campaigns becoming a hot topic. Her previous American Eagle campaign similarly caused controversy.
Sweeney is best known for her role in Euphoria, but before the show took off, she rose to prominence with her roles in Everything Sucks!, The Handmaid's Tale, and Sharp Objects. She also starred in the first season of The White Lotus in 2021.
Her other notable credits include Once Upon a Time in Hollywood, Reality, Anyone but You, and The Housemaid. She has also starred in movies like Immaculate and Madame Web.