Sigma Gamma Rho and athletic wear company PUMA have entered a partnership sure to draw attention during homecoming season. The Sigma Gamma Rho sorority account posted a post showcasing members of Sigma Gamma Rho and the bottom of a yellow-and-blue PUMA sneaker that reflects the sorority's colors.
PUMA features a Sigma Gamma Rho collaboration page on its website that highlights the sorority's history and announces a new collection.
“Founded at Butler University in Indianapolis in 1922 by seven educators, Sigma Gamma Rho Sorority was built on the principles of sisterhood, scholarship, and service. Guided by its commitment to “Greater Service, Greater Progress,” the organization has spent more than a century empowering communities through education, leadership, and civic engagement. This collection honors that legacy through iconic PUMA styles reimagined in Sigma Gamma Rho's signature colors and Greek-letter branding. Celebrating a tradition of service and progress, PUMA x SIGMA GAMMA RHO is made to be worn with pride,” the website says.
Article Continues BelowSigma Gamma Rho Sorority, Inc. was established on November 12, 1922, at Butler University in Indianapolis. Seven educators founded the sorority: Mary Lou Allison Gardner Little, Dorothy Hanley Whiteside, Vivian Irene White Marbury, Nannie Mae Gahn Johnson, Hattie Mae Annette Dulin Redford, Bessie Mae Downey Rhoades Martin and Cubena McClure.
The sorority was incorporated as a national collegiate organization on December 30, 1929, when its Alpha chapter at Butler University received a charter. Sigma Gamma Rho Sorority Inc. is the only sorority in the NPHC that was not founded at Howard University, and the only one founded at a predominantly white institution.