The Indiana Hoosiers have a massive Big Ten clash against the Ohio State Buckeyes this Saturday. And to underscore just how big this game is, none other than former Dallas Mavericks owner and proud Indiana alum Mark Cuban starred in the hype video representing the Hoosiers side.
This is Hoosier Country!
@mcuban gets it going for @IndianaFootball https://t.co/DkUFN44sNr
— Big Noon Kickoff (@BNKonFOX) October 17, 2026
“This is Indiana. This is Hoosier Country. And here in Bloomington, you better understand one thing: We are the champs now!” Cuban said in the video.
“For years, we were an afterthought. Now, we are the main event. Ohio State is coming to town, and it's time to remind the world who's No. 1. This is our time. This is our stage. This is our moment. Hoo-hoo-hoo-Hoosiers!”
More to follow.