NBC issues apology after being forced to delete 2026 Winter Olympics footage from all platforms

Feb 13, 2026 - 09:30
NBC issues apology after being forced to delete 2026 Winter Olympics footage from all platforms

NBCUniversal has been forced to issue an apology to Swedish transgender athlete Elis Lundholm.

This comes after its commentators repeatedly misgendered the mogul skier by using the wrong pronouns during a race at the 2026 Winter Olympics.

Elis Lundholm of Team Sweden competes in the Women's Moguls Qualification 2 on day five of the Milano Cortina 2026 Winter Olympic games at Livigno Air Park on February 11, 2026 in Livigno, Italy.
NBC misgendered trans atlete Elis Lundholm
Getty

The 23-year-old was born a woman, but identifies as male, and is the only openly transgendered athlete competing at Milano Cortina.

Furthermore, he is only the second out trans male Olympian in history.

After the commentators kept referring to Lundholm as “she” as he was competing in the freestyle division of the women’s moguls at the Milano Cortina Games, NBC has made the decision to wipe all footage from its platforms and social media accounts.

NBC issues apology after commentators misgender Elis Lundholm

“NBC Sports takes this matter seriously,” the network said in a statement to Outsports.

“Today we streamed an international feed with non-NBCUniversal commentators who misgendered Olympian Elis Lundholm.

We apologize to Elis and our viewers, and we have removed the replay of that feed.”

Lundholm is permitted to participate in the women’s moguls under the current International Olympic Committee (IOC) rules.

By International Ski Federation regulations, he is free to participate due to not having yet started a masculinizing hormone replacement therapy regiment.

The Swede was 29th after his first run on Tuesday with a score of 12.05.

It was during this run that the broadcasting mistakes occurred, with them being aired on NBC’s international feed, of which was originally shown on the Peacock streaming platform.

Elis Lundholm of Team Sweden participates in Freestyle Skiing Moguls Training on day one of the Milano Cortina 2026 Winter Olympic games at Livigno Air Park on February 07, 2026 in Livigno, Italy.
Lundholm is only the second ever trans athlete to be openly trans
Getty
Getty
Lundholm’s Olympic dream is over after placing 25th in the event[/caption]

“Getting off course here though … oh she just skids out of that gate,” the commentator stated.

“She’s going to hop up and go around to make sure she does not DNF as she continues down the line here.”

Lundholm ultimately placed 25th overall.

This isn’t the first time that NBC has made this mistake, though.

Back in 2021 at the Tokyo Summer Olympics, NBC commentators also misgendered skateboarder Alana Smith, who identifies as non-binary.

As for Lundholm, though, ahead of his participation in the 2026 Games, he told Swedish outlet Aftonbladet: “I have always been treated well.

“I came out and identified as a man. But I compete against women because they have the same qualifications as me. And that’s okay with everyone.”

As far as any criticism goes, Lundholm added: “Of course it’s something I thought about.

“You can hear the voices out there. But then I do my thing, and I don’t give a damn.”

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