Manchester United set for £200m boost for new ‘Wembley of the North’ stadium project

Manchester United’s new stadium is sure to cost a fortune, but they could instantly make a serious amount of money back.

The Red Devils unveiled images of the venue last March, with the project expected to cost at least £2billion.

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United’s new stadium, which co-owner Sir Jim Ratcliffe has long envisioned to be a ‘Wembley of the North’, will also bring about the end of Old Trafford, which is set to be knocked down.

It is also expected to boast a capacity of 100,000, making it the biggest stadium in the nation.

The stadium is a long way off from construction, let alone ground being broken on it, meaning United won’t have to worry about what it will be called for some time.

However, should they opt to sell the naming rights to their stadium, the Red Devils could be in for a hefty financial boost.

How much could Manchester United make from selling naming rights to their new ground?

According to The Sponsor, a sale of the naming rights to United’s new venue may fetch as much as £200m.

“Manchester United’s current sponsorship value is underpinned by an exceptional global fanbase and one of the strongest reputations in world sport, but it is constrained by ageing infrastructure and inconsistent on-pitch performance,” The Sponsor’s Sean Connell told City AM.

“A completed New Trafford would change that equation.

“At the proposed scale, it would be one of Europe’s largest sporting venues, and, if delivered, with modern and environmentally responsible infrastructure, a cultural landmark for the north of England.”

Connell added: “Its ability to operate as a multi-entertainment venue, hosting elite football alongside major live music and cultural events, significantly expands the commercial audience for a naming rights partner.”

Which Premier League clubs have naming rights deals in place for their stadiums?

United would only need to look as far as Everton to know what kind of a financial boost they can gain from selling the naming rights to their stadium.

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The Toffees moved into their new ground, which cost an estimated £750m, in time for the 2025/26 season.

Yet they will make some of that back over the next decade as the stadium is sponsored by international law firm Hill Dickinson.

The naming rights deal is reported to be worth approximately £10m a year, with the contract lasting a decade.

Everton are one of six Premier League clubs who boast stadiums with naming rights alongside Arsenal, Bournemouth, Brentford, Brighton and Manchester City.

One club who is yet to strike a deal for naming rights to their stadium is Tottenham Hotspur.

The north London outfit boast one of the best stadiums in the world and host multiple events outside of football, including NFL games, boxing bouts and concerts.

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However, the ground has only been known as the Tottenham Hotspur Stadium since it was opened in April 2019.

Premier League stadiums with naming rights deals

Arsenal: Emirates Stadium

Bournemouth: Vitality Stadium:

Brentford: Gtech Community Stadium

Brighton: American Express Stadium

Everton: Hill Dickinson Stadium

Manchester City: Etihad Stadium

talkSPORT revealed last July a Saudi Arabian entity was leading the race to secure the naming rights to the venue, but that has not progressed since.

Given the large number of events that take place along with its location in London, any naming rights deal for Tottenham’s stadium would likely exceed Everton’s agreement with Hill Dickinson.