Lane Kiffin might be the biggest name in college football right now.

But his daughter Landry is also making her mark.

Lane Kiffin's daughter Landry is founder of apparel brand Fifth Year
Lane Kiffin’s daughter Landry is founder of apparel brand Fifth Year
Getty

As Kiffin prepares to return to Oxford, Mississippi for the first time since making the switch to become the head coach of the LSU Tigers, Landry is using the spotlight to her advantage.

A student at Ole Miss, the 21-year-old launched her own clothing brand called Fifth Year on September 14.

The college-inspired apparel has a lot of items that are inspired by the Rebels’ color-scheme of red, white, and blue.

But she has also unveiled some designs in the colors – purple and yellow – of the Tigers.

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Her apparel range is comprised of items including activewear sets, sweats, and other accessories including hats and scarves.

Having amassed almost 300,000 followers across social media platforms Instagram and TikTok, Landry revealed to Front Office Sports that she has partnered with talent agency Teall Management and design company Wyt Space to launch Fifth Year.

“College game days and the passionate energy around them are such a big part of the inspiration behind Fifth Year, so I really want the brand to have a physical presence on college campuses,” she told Front Office Sports.

“The plan is to continue bringing pop-ups to more college campuses, especially around big game-day weekends.”

Whilst she also revealed that LSU Athletics are not “formally involved” in her venture, neither are her parents “financially or operationally involved,” Landry does believe her father’s status in the collegiate sports system is beneficial to her as she bids to grow her brand.

“Having a family involved in college sports definitely helps from a marketing perspective,” she said.

Lane Kiffin daughter Landry
Lane and Landry are supportive of each other’s career
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Her family ties also afforded her the opportunity to produce a promotional video inside Tiger Stadium.

But Landry isn’t the only one using her parent’s fame to her launch her own agenda.

College football icon Kirk Herbstreit has two sons, Jake and Tye, who have also recently launched their own clothing line, albeit with a twist.

Earlier in September, they released a range under the name Peter Fan Club on behalf of their well-known golden retriever.

Like Kiffin has done with Fifth Year, the Peter Fan Club will also be holding pop-up shops, but doing so on college campuses that College GameDay visits this season.

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