Bet £100 on the Imperial Cup, get a £50 free bet for Cheltenham with StarSports’ promo code

High rollers can jump into this year’s Cheltenham Festival with a mega £50 free bet with StarSports. The offer is open to all new customers who sign up ahead of race week, and wager £100 on the Imperial Cup – which takes place just days before the festival.

Cheltenham is one of the biggest betting events on the entire sporting calendar, let alone in the world of horse racing. It’s also regarded as the pinnacle of jump racing anywhere in the world and, therefore, brings together all the best horses, jockeys and trainers.

That’s why StarSports are upping the ante, and those who enter their promo code IMPERIAL50 when signing up will have the chance to win big.

Prepping for Cheltenham with StarSports’ promo code IMPERIAL50

Those who’ve never placed a bet with StarSports before can do so now and take advantage of their pre-Cheltenham offer. Signing up using promo code IMPERIAL50, then placing a £100 bet on the Imperial Cup on Saturday, will see you unlock a free £50 bet to use on any race throughout the four days at Prestbury Park.

Mondo Man is the current bookies’ favourite to win the 2:27pm running at Sandown, followed by Wreckless Eric and Go Dante. To ensure you land the freebie, make sure to place a win-only bet on something with odds of Evens (2.0) or better.

Regardless of whether your qualifying bet wins or loses, you’ll soon have a free £50 bet ready and waiting in your account ahead of Cheltenham. Here’s a full breakdown:

Understanding the offer

To qualify for the Free Bets:

1. Register as a new StarSports customer ahead of the Imperial Cup at Cheltenham (on 7th – using code IMPERIAL50 (18+, UK only).
2. Deposit and place a £100 bet on a horse running in the Imperial Cup – either as a £100 win-only bet, or a £50 each-way bet (must be Evens or better).
3. The £50 free bet will land in your account no later than 9am on Tuesday 10th March.

Key terms and conditions of this StarSports offer

The £50 free bet can be used on any Cheltenham race.
It cannot be split down into smaller bets.
The free bet expires after the last race of the festival (5:20pm on Friday 13th March).
Qualifying bets which are cashed out or void before settling won’t count.
Online only. Qualifying bet must be placed before 2:27pm on Saturday 7th March.

*New customers only. 18+. UK residents. Further T&Cs may apply. GambleAware.org.

Read more about Cheltenham Festival 2026

• Cheltenham free bets
• Cheltenham 2026 ante-post tips
• Cheltenham 2026 horses to watch
• Cheltenham 2026 betting trends & stats
• Willie Mullins Cheltenham winners
• How to bet on Cheltenham

About the author

Nathan Hill

Nathan Hill is an experienced sports writer who obsessively follows football – both the round ball and American kind – as well as range of other sports including F1, basketball, darts and snooker.

Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply. GambleAware.org

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