Anthony Edwards is taking his personality beyond basketball through a new PrizePicks partnership that includes a sneaker skit, appearances alongside Druski, and support for his nonprofit.

“Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn't be more excited to join the squad,” Edwards said.

The Atlanta connection carries through the collaboration. PrizePicks operates from the city, and its plans bring Edwards together with fellow Atlanta native Druski for future campaigns and additional content.

Their pairing follows PrizePicks’ recent extension with the comedian, giving the company two partners whose work reaches across sports and entertainment.

Never needed a yes man. Believe that. pic.twitter.com/PbVuPFdUe3

— PrizePicks (@PrizePicks) October 6, 2026

Anthony Edwards’ PrizePicks debut puts his AE3 sneakers in focus

For the launch, Edwards answers a rival’s viral shoe joke with a skit featuring purple AE3 sneakers and an enthusiastic Minnesota audience. PrizePicks users also received an opportunity to access that colorway early through its app.

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The agreement extends to Three Fifths Media, the production business Edwards created with Justin Holland, who also helped establish AE5 Enterprises. Holland will advise PrizePicks on the partnership.

Their opening project centers on the satirical Believe That Awards. PrizePicks will sponsor the event and introduce a free game offering participants chances to receive money and signed AE3 sneakers.

The company will also help Edwards’ Don’t Follow the Wave foundation with its workplace development work.

PrizePicks partnerships executive Joey Molko pointed to Edwards’ connection with fans as a reason for the deal, emphasizing the personality he brings to the brand.