Troy Deeney believes Alejandro Garnacho must look in the mirror to find out the culprit for his recent struggles.
Garnacho joined Aston Villa this summer, marking his third club in as many years, previously being at Chelsea and Manchester United.
However, the Argentinian winger's stint in the West Midlands has not quite gone to plan, having failed to start in any of his three appearances for the club.
Unai Emery reveals Alejandro Garnacho is 'behind' his teammates
Garnacho was an unused substitute for Villa in their 3-1 win over Coventry City in their Carabao Cup third round tie on Wednesday.
And when asked why Garnacho didn't get any game time, Villa boss Unai Emery stated it was because he'd slipped down the pecking order behind teenage academy graduate George Hemmings and Alysson.
"Garnacho is a little behind because of some circumstances we had in pre-season," Emery said.
"It is time to be patient for the time he needs."
But Deeney, speaking on talkSPORT's Premier League All Access podcast, wasn't having it.
Troy Deeney's brutal verdict on Alejandro Garnacho
"I think Unai Emery is the type of manager that hopes to get the best out of somebody for a small period of time to get them moving, and he's willing to take that risk," Deeney said.
"He (Emery) believes that the group was strong enough that Garnacho would go into that and fall into line, in terms of what everybody else does and works on.
"But ultimately, I said this when he was at Chelsea because remember, he wanted to leave Manchester United, went to Chelsea and he was going to make it better, it was all Manchester United's fault.
"He goes to Chelsea, doesn't play, moves on and now it's all Chelsea's fault.
"At some point, it might be you.
"I don't know the kid and don't ever want to know him, doesn't look like my cup of tea. But it might be that you are the fella that's the problem.
"When you're worried about your Instagram and your six-pack and how many earrings you've got in, you just need to worry about your football.
"You're not involved in the World Cup squad and you had it all there for you, you're not involved in the national team squad because [Lionel] Messi can't stand you.
"And now, year-on-year, your standards are going lower and lower.
"Considering he came up trying to be Cristiano Ronaldo, he does the opposite. He doesn't work hard and he doesn't deliver."
Could Alejandro Garnacho endure a similar situation to Harvey Elliott?
Given Garnacho's Villa career has endured a stuttering start, some have inevitably drawn comparisons to Harvey Elliott's situation.
Elliott joined the Villans on a season-long loan from Liverpool last year, which would have become a permanent deal for ã35million had he made ten Premier League appearances.
However, Emery made clear he did not plan to trigger the obligation, which left Elliott out in the cold for practically all of last season.
Like Elliott, Garnacho's move to Villa included a conditional obligation to buy should he reach a certain amount of appearances, although it is unclear what the conditions are.
But if Garnacho cannot win Emery over, he faces a season wasted on the sidelines.
At age 22, there is still plenty of time for Garnacho to revive his career and Emery has proven capable of doing so for the likes of Marcus Rashford and Marco Asensio, who both enjoyed successful loan stints under the Spaniard.
Yet if Garnacho cannot knuckle down and usurp the likes of Hemmings and Alysson, there's every chance his season is over before it began, much like Elliott.
And, according to Deeney, there'd only be one person to blame.