WWE has been booming for the final couple of years and the massive strikes hold coming underneath Triple H.
The grappling legend – actual title Paul Levesque – has been behind the proverbial wheel of WWE because the departure of father-in-law Vince McMahon.
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McMahon stepped apart early in 2024 amid horrific allegations as to his conduct in workplace, his inventive position behind the scenes in WWE taken up by the previous multi-time world champion.
Levesque is now formally generally known as the Head of Inventive and Chief Content material Officer, making him principally chargeable for every thing followers see on display.
That features storylines, match outcomes, character path and, it could appear, new faces and new enterprise.
Over the previous few months, he has spoken extremely of recent recruits together with brothers Penta and Rey Fenix, each of whom will function at WrestleMania following a dramatic damage state of affairs because the present went on air.
Levesque was busy earlier than the present itself, too – simply 24 hours after being inducted into WWE’s Corridor of Fame as a solo performer, the legend broke some sizable enterprise information through the WrestleMania countdown present.
Sizzling on the heels of a long-term crossover partnership with rival wrestling organisation TNA, WWE have branched out even additional afield by buying iconic Mexican grappling organisation Lucha Libre AAA Worldwide, higher generally known as AAA.
With its origins within the early Nineteen Nineties, AAA made crossover occasions cool lengthy earlier than they have been a factor in WWE – they teamed with WCW to stage occasions from 1994 and, since then, have performed an element in shaping the careers of many a star to have gone on to seek out fame world wide.
On WWE’s present roster alone, Rey Mysterio, Rey Fenix, the LWO, Penta, Dragon Lee, Andrade and Santos Escobar have all shone underneath the AAA umbrella.
That pathway to and from the 2 organisations now solely seems to be to have strengthened and solidified additional with WWE’s acquisition of one in all its opponents – a primary crossover occasion already named for AAA and WWE developmental model NXT.
NXT vs. AAA Worlds Collide is formally scheduled for Saturday, June 7 in Los Angeles, California, with big potential now in place for cross promotion of stars over each entities.
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“The impression [AAA] has resonated by generations, it can’t be overstated,” Levesque mentioned because the announcement was made.
“It’s unimaginable. We glance to additional that custom, and we glance to additional that to make all of those luchadores and all people who loves that fashion, to make them pleased with what it could possibly be.
“WWE will take that to a different degree.”
Increasing additional on X, Levesque mentioned it was: “A partnership that can profit the complete world of sports-entertainment.
“[AAA] has been a cultural mainstay in Mexico and the house to many
WWE Superstars. This partnership will assure that AAA stays the premier vacation spot for wrestling in Mexico… Prepare for these two worlds to collide quickly…”
The acquisition of AAA follows a massively profitable 2025 to-date for WWE.
A $5bn launch on Netflix kicked off the calendar 12 months and a string of offered out European reveals adopted earlier than this weekend’s WrestleMania 41 in Las Vegas.