The brand new marketing campaign launching this month comes after a historic yr during which the ladies’s nationwide first crew reached its highest ever FIFA World Rating in December. Head Coach Lluis Cortes’ facet start 2025 with an eye fixed on additional data with the crew’s first AFC Girls’s Asian Cup qualification marketing campaign starting in Might, aiming to compete within the 2026 occasion in Australia.
Aalia AlRasheed, Head of Girls’s Soccer Division at SAFF, stated: “We’re delighted to announce this new marketing campaign for our Girls’s Nationwide Programme with Rexona and Unilever, a key determine within the world progress of girls’s soccer.
“This marketing campaign to focus on the distinctive progress and trajectory that our sport is following comes with excellent timing as our senior squad gears as much as break new floor in 2025 with our first official qualification marketing campaign. Together with our ongoing work with Rexona, this marketing campaign is the subsequent step in persevering with to succeed in new heights for ladies’s soccer and shining a lightweight on the unimaginable efforts of our nationwide crew programme.”
Shazia Syed, Unilever Private Care Common Supervisor (GCC, Turkey, Pakistan & Bangladesh) and Head of Unilever Arabia (GCC) added: “It’s a privilege for Unilever and Rexona to accomplice with the Saudi Arabian Soccer Federation and its Girls’s Nationwide Group Programme on this modern marketing campaign as we kick off this thrilling collaboration with the goal to assist the event of the ladies’s sport within the Kingdom.
“As an extension of Rexona’s worldwide efforts to assist the expansion of girls’s sports activities, this new chapter is a significant milestone for Rexona in changing into an official sponsor for the Saudi Arabian Girls’s Nationwide Groups and we look ahead to breaking new floor in growing the ladies’s sport right here nationwide.”
This three-year collaboration marks the primary official partnership for Saudi Arabia’s Girls’s Nationwide Programme, a testomony to the unimaginable strides made for the reason that crew’s historic launch in 2021. Past soccer, this partnership is a celebration of motion, confidence, and breaking boundaries—on and off the pitch.
Rexona has lengthy been a passionate supporter of girls’s sports activities globally, with main partnerships together with FIFA and the Girls’s World Cup. Now, this game-changing alliance with Saudi Arabia goals to encourage a brand new technology of feminine athletes throughout the Kingdom.
Spearheaded by the launch of the nationwide crew programme launch in 2021 and the introduction of the SAFF Girls’s Premier League in 2022, ladies’s soccer has grown immensely with greater than 77,000 faculty ladies collaborating in nationwide faculties leagues whereas the skilled home sport has expanded to 3 prime flight leagues with worldwide stars from 20 nations taking part in their commerce within the Kingdom.
Because the third season of the SAFF Girls’s Premier League lights up stadiums throughout the Kingdom, this collaboration is poised to encourage ladies to chase their goals. Aligned with Imaginative and prescient 2030, Saudi Arabia’s roadmap for empowering youth by way of sports activities, this partnership is greater than only a milestone for soccer—it’s an emblem of progress, unity, and the unstoppable spirit of Saudi ladies.
Followers can observe all of the motion with dwell updates from the Saudi Arabian Girls’s Nationwide Programme on Instagram, TikTok and X.
For extra data on the ladies’s home sport in Saudi Arabia, go to: saff.com.sa.