For anybody questioning if NBC is hoping to conjure the nostalgia of its NBA on NBC telecasts from the ’90s for its upcoming $2.45 billion deal to air NBA video games once more beginning subsequent season, the reply is a powerful “sure” upon listening to the information that they’re in energetic negotiations to deliver again the published’s emblematic theme track.
The catch? The community will in all probability need to shell out tens of millions of {dollars} to license the tune, referred to as Roundball Rock, as a result of its creator is aware of a factor or two about making offers within the leisure business.
In case you have not watched any “Bear in mind the 90s?” TV specials shortly, that creator is none aside from John Tesh — most familiarly recognized to audiences for his position co-hosting the Hollywood information present Leisure Tonight. Consider him because the Mario Lopez of his day, since Mario Lopez was nonetheless busy delivering memorable traces like “whoa mama!” on Saved By The Bell on the time.
And like Lopez, Tesh was a multi-hyphenate within the business in his day, with a notable profession as a musician as effectively. Granted, his musical stylings had been the butt of some late night time jokes through the years (in all probability second solely to Michael Bolton or Kenny G), however he did have a bona fide hit on his arms when he got here up with Roundball Rock.
You will keep in mind the enduring jingle once you hear it. , it goes like “Do-do-do-do… do-do, do-do… Do-do-do-DO-DO–” what? Higher you simply take heed to it. Fortunately, John Tesh delved into the musical backstory for the piece on his YouTube web page.
Anyway, NBC determined they wish to deliver again the enduring tune for its new NBA protection mega-deal, and John Tesh determined that if NBC had $2.5 billion {dollars} to dish out for its NBA protection, then he might play some hardball in negotiations for Roundball Rock.
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In accordance with CNBC, NBC Sports activities has but to shut a cope with John Tesh for the licensing rights to Roundball Rock, so whether or not or not it would really be the tune to indicate an enormous basketball recreation is about to start for a brand new era remains to be very a lot in flux.
For basketball followers who grew up within the ’90s, Roundball Rock is synonymous with watching the Michael Jordan-era Bulls dominate certainly one of their Jap Convention foes on a Sunday afternoon, or the Knicks and Pacers duking it out for the umpteenth time.
Might NBC Sports activities fee a brand new theme track for its new NBA deal? Certain. But when they’re hoping to conjure the identical pleasure and anticipation of a Michael Jordan, Patrick Ewing, or Magic Johnson early-’90s matchup, they could simply need to pony up some critical dough for John Tesh and the magnum opus of his musical profession, Roundball Rock.