MLB’s largest and brightest stars have descended upon Truist Park in Atlanta, Georgia for All-Star Week.
Nonetheless, the $672 million stadium is only one piece to the large Battery Atlanta complicated that has each sports activities proprietor salivating.
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The Battery Atlanta is a 2.25 million square-foot financial and monetary juggernaut full of flats, workplaces, lodges, eating places and different varied leisure choices, with Truist Park on the heart of all of it.
The Braves could also be 11 video games underneath .500 after massive expectations heading into the 12 months, however they’re nonetheless quite a shining instance to the remainder of baseball.
That has all the pieces to do with their success off the sphere, quite than on it. Main League Baseball commissioner Robert Manfred believes the Braves and what they’ve achieved with the encompassing space are the gold commonplace of what everybody desires.
“Everyone, seems to be at this mannequin, frankly, with envy,” Manfred mentioned at a Braves investor occasion final month.
Other than the $672 million poured into from Braves house owners Liberty Media to construct Truist Park, a further $452 million was put in direction of constructing The Battery Atlanta, bringing the entire over $1.1 billion.
The funding has paid off handsomely.
Jared Diamond of the Wall Road Journal dug into the exploding funds that the Braves have been reaping.
“9 million folks visited the Battery final 12 months—thrice as many who purchased a ticket to observe the Braves play baseball in 2024,” Diamond reported.
“A publicly traded company, Atlanta Braves Holdings reported $67.3 million in mixed-use improvement income final 12 months, up 14 per cent from 2023. Quarter 1 of 2025 is up 23 per cent from the identical interval in 2024.
“That’s a small piece of the Braves’ whole earnings, however it’s a important chunk. Practically half of the Braves’ internet native income—which incorporates issues like ticket gross sales, media rights offers and concessions—goes right into a pot that’s shared among the many 30 MLB golf equipment.
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“As a result of cash derived from the Battery isn’t thought-about “baseball income” underneath the game’s collective bargaining settlement, the Braves maintain all of it for themselves.
“Total, the impression has been monumental. In 2016, the ultimate 12 months the Braves performed at Turner Discipline, their whole revenues have been $264 million.
“Final 12 months, they have been $663 million.”
Not unhealthy for a crew that has surprisingly gone the opposite course in relation to the standings this season.
They’ve made the playoffs the final seven years, gained the World Sequence in 2021, and have one of many recreation’s most enjoyable gamers in Ronald Acuña Jr. so they’re removed from a dysfunctional group.
Truist Park opened eight years in the past in 2017, so all Braves followers have identified of their new house is success.
This 12 months has been a disappointment, however it occurs. Whereas the standings could not present it, the Braves nonetheless appear to be proud of what they’re bringing in.
“If you happen to’re coming right here and there’s no baseball recreation that day, there are nonetheless enjoyable issues which are going to be destination-oriented driving you to this expertise,” Braves chief govt Derek Schiller instructed the WSJ.
“And, you realize, making the money register ring.”
On the finish of the day, sports activities is a enterprise. Whether or not the followers like to listen to it or not, that is the reality.
And whereas the Braves will not be successful on the sphere for the time being, they’re most definitely successful off of it.
All you need to do is activate the TV and have a look at this week’s All-Star actions, and you may really feel the Battery and its juice out of your sofa.