In a record-breaking opening weekend, the 18th version of the Indian Premier League (IPL) witnessed unprecedented viewership throughout JioHotstar and Star Sports activities Community. With a cumulative watch time of 4,956 crore minutes, JioStar Community has set new benchmarks, delivering an unparalleled cricketing expertise throughout TV and digital platforms.
On JioHotstar, digital viewership of the primary 3 matches was 40% increased than final season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of three.4 crore, and a staggering 2,186 crore minutes of watch time from simply the primary 3 matches of IPL 2025, JioHotstar continues to set new benchmarks, capturing the heart beat of the nation like by no means earlier than.
Moreover, on tv, as per BARC information, the opening weekend of IPL 2025 set new information, drawing over 25.3 crore viewers and clocking an unprecedented 2,770 crore minutes of watch time – a 22% surge from final yr. The typical TVR for the primary three matches was up by 39% in comparison with the earlier season.
Charting the way forward for Sports activities, Sanjog Gupta, CEO – Sports activities, JioStar mentioned: “The record-breaking viewership throughout digital and TV platforms over the opening weekend of IPL 2025 reaffirms the event’s unmatched recognition bolstered considerably by the huge attain of our platforms and our dedication to creating deeper fan connections, in flip redefining how India experiences sports activities. With a cumulative watch time of 4,956 crore minutes, this season has begun on a rare notice. Because the event unfolds, we look ahead to persevering with to ship an inclusive, intuitive and interactive IPL expertise by serving each fan with a set of custom-made viewing choices, creating unmissable moments, unforgettable tales, and a very immersive IPL.”
Talking additional on the record-breaking begin to the season, Kiran Mani, CEO – Digital, JioStar, mentioned, “IPL 2025 is setting a brand new benchmark for a way India engages with reside sports activities and leisure at an unmatched scale. The opening weekend showcased the facility of innovation in creating richer, extra interactive experiences, permitting followers to attach with the sport like by no means earlier than. On the identical time, our companions are tapping into probably the most engaged audiences ever, driving deeper and extra significant connections. As we proceed to develop IPL’s attain, bringing the sport to newer audiences, we transfer nearer to our ambition of lighting up a billion screens and making this season a historic second in how sports activities and leisure are skilled in India.”
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For advertisers and audiences alike, the record-breaking viewership underscores TATA IPL’s unparalleled scale, engagement, and impression. With an increasing roster of 30+ marquee model companions, together with My11Circle, Campa Power, PhonePe, Amazon Prime, SBI, Thums Up, Google Pay, Dream11, Rapido, Parle, Danube, Mutual Funds Sahi Hai, Asian Paints, Carat Lane and Arun Ice Cream, JioStar is essentially the most coveted vacation spot for manufacturers in search of high-impact attain. Whereas linear TV continues to be a strong platform for advertisers to have interaction audiences, JioHotstar is redefining the best way manufacturers join with customers within the digital period by means of enhanced focusing on, personalised advert codecs, and deeper viewers insights.
A New Period of Immersive Cricket Leisure
JioStar, the official broadcaster of IPL 2025, has redefined the viewing expertise with an unprecedented, multi-dimensional presentation of the event. With 25+ feeds in 12 languages throughout each Star Sports activities Community and JioHotstar, powered by over 170 consultants, followers are immersed within the recreation like by no means earlier than. JioHotstar’s deep integration of interactive options – reside chats, polls, predictions, and digital watch events—transforms passive viewing into an interesting, community-driven expertise.
Enhancing this additional, the MaxView characteristic gives an expanded, edge-to-edge show, guaranteeing followers catch each element with unparalleled readability. Anchored by the narrative ‘Yahaan Sab Doable Hai’ and amplified by means of social media, creators, and immersive on-ground activations, this hyper-personalized method has set a brand new trade benchmark, guaranteeing each fan experiences the IPL of their distinctive means.
The 18th season of IPL will see the return of digital-exclusive and standard Hangout feed, that includes quirky match commentary by new-age creators and stand-up comics. Catering to youthful audiences and households, an revolutionary leisure feed, Motu Patlu Presents Tremendous Funday, ensures that IPL 2025 is a whole leisure bundle for all age teams.
In its dedication to enhancing the viewing expertise, the community is introducing a second-screen engagement characteristic, permitting followers to remain linked to each key second of the sport. Whereas watching the motion reside on TV, viewers who miss a vital play can merely scan a QR code to immediately entry the spotlight on JioHotstar, guaranteeing an uninterrupted and immersive cricket expertise.
After delivering an excellent ICC Males’s Champions Trophy 2025, JioStar’s opening act of IPL 2025 units the tone for his or her promise of delivering the most important IPL ever, one the place infinite potentialities come to life.