A League Two membership are arming their gamers with specialist footwear to maximise their potential and restoration forward of the brand new season.
Cambridge United are gearing up for his or her first marketing campaign again within the fourth tier of the EFL after 4 years in League One.
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The U’s, who had been relegated on the penultimate matchday of final season, have been onerous at work on-and-off the pitch this summer time.
Neil Harris’ aspect have agreed a two-year partnership with American sports activities gear firm Brooks Working.
The deal is among the most important advertising milestones within the membership’s historical past, forward of its upcoming Docu-Collection for CBS, aimed toward emulating Wrexham in boosting its industrial presence within the US.
Along with Brooks turning into Cambridge’s front-of-shirt sponsors, the Seattle-based firm are additionally offering footwear to assist participant coaching and restoration.
Brooks, who’re additionally the shoe supplier for Olympic Silver Medallist Josh Kerr and World Heavyweight Champion Daniel Dubois, are actually supporting the U’s gamers’ coaching and restoration routines.
A spokesperson for the model have confirmed that they are not working with some other membership, and are unaware of a run speciality model working with any of the opposite 71 EFL groups.
Carl Newman, Territory Director Northern Europe at Brooks Working, advised talkSPORT.com: “A part of our partnership with Cambridge United contains becoming every participant with the most effective shoe to assist each their efficiency and restoration.
“Our staff will do particular person assessments to provide the gamers the proper shoe primarily based on their place, and the kind of coaching they must be at optimum efficiency.
“Now we have a variety of trainers to swimsuit completely different wants – whether or not a participant wants further cushioning just like the premium materials within the Ghost 17’s, or the Hyperion Max 3 for pace and high-intensity work.
“Our purpose is to ship the proper assist, so gamers can prepare tougher, recuperate sooner, and be game-ready.”
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Cambridge have already began their preparations for his or her League Two return with a 3-1 pleasant win at Cambridge Metropolis on Saturday.
Objectives from captain Michael Morrison, Zeno Ibsen Rossi and Elias Kachunga gave the EFL aspect the native bragging rights within the first assembly between the 2 outfits in seven years.
Head coach Harris had already promised that Cambridge can be a ‘utterly completely different animal’ subsequent season.
The U’s solely managed one level from their opening 9 video games of final season, resulting in Garry Monk’s sacking in February.
Alternative Harris solely received 4 of his 15 video games in cost, shedding eight, because the membership did not keep away from the dreaded drop.
“The staff’s going to vary, and the mindset of conceding low-cost targets, not scoring sufficient targets and in addition in all probability having a gentle underbelly,” Harris advised BBC Radio Cambridgeshire in April.
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“In the end, we’ve got to be fitter as a bunch as a result of plenty of the targets we’ve got conceded have been after 67 minutes.
“We’re going to be a totally completely different animal subsequent yr.
“We’re not going to suppose an excessive amount of about what we appear like now in comparison with subsequent yr.”
Following a summer time clearout, Cambridge have since made 5 signings to date, headlined by ex-Tottenham star Dom Ball.
Ben Knight, who made one first-team look for Manchester Metropolis of their 2021 Group Defend defeat by Leicester, signed a one-year deal, with Ben Hughes, Ben Purrington, and Zak Bradshaw all arriving as effectively.
League Two Prime 3 End 2025/26 – Win solely
Odds through talkSPORT Wager, right as of time of writing…
- MK Dons 1/1
- Chesterfield 2/1
- Notts County 7/2
- Gillingham 7/2
- Bristol Rovers 4/1
- Salford 9/2
- Walsall 9/2
- Colchester 11/2
- Swindon 11/2
- Cambridge United 6/1