After star quarterback Arch Manning and the media were under fire for laughing about an AI video of Texas football coach Steve Sarkisian slapping Holly Rowe, a reporter apologized for calling it “gold.”

Even Vieth posted about Manning's response to a question of his during a press conference. The Longhorns' quarterback mentioned the AI video, and Vieth called his response “gold” in his caption.

“I realized quickly that I had made a mistake and was far too hasty in publishing the video without further context and with an inappropriate caption. For that, I am deeply sorry,” Vieth wrote.

He clarified that he originally had asked if he had seen “any of the TikTok creator edits from the weekend, ones where his celebration is shown over music and fans had taken their own creative spin on a massive win.”

Vieth alleges that he hadn't seen the AI video of Sarkisian slapping Rowe, and in turn, he “acted far too fast in hitting send on a tweet that I regret.”

He isn't making excuses, acknowledging that “captioning Manning's response with ‘gold' trivialized an AI video depicting domestic violence against a colleague, and that is a mistake I deeply regret.”

Vieth praised Rowe, calling her “one of the best reporters working today.” He elaborated, “I never meant to disrespect her work, vilify Manning, or spread hatred toward anyone, but intent isn't the same as impact, and I own that.”

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His post concluded with another apology. He promised to be “more careful” in the future, “especially when it comes to AI-generated content and how quickly I hit send.”

The original post by Vieth has garnered over 23 million views. Manning mentioned that he saw an AI edit of Sarkisian slapping Rowe, calling it “hilarious.”

When he mentioned it, he — along with several reporters at the press conference — began laughing. This rubbed many the wrong way.

It stemmed from a postgame moment when Sarkisian blew off an interview with Rowe. Sarkisian interrupted Rowe, yelling, “That's called Texas fight! That's called Texas fight! Hook 'em!” He then threw up the horns hand gesture and walked away.