Although an unresolved question lingers regarding whether or not the numbers are inflated by anyone who visits Amazon Prime and gets an autoplay video of the game, the official, Nielsen-generated numbers for Prime Video’s Thursday Night Football keep improving.
The Week 6 game between the Seahawks and Broncos averaged 16.26 million viewers. In its fifth game of 2026, Prime Video posted a higher number than the corresponding week in 2025.
The five-week average is 17.29 million, a nine-percent bump over the 2025 pace, and 13 percent above the full-season average.
The 2026 Week 6 audience bested the 2025 Week 6 audience (Eagles-Giants) by one percent.
This week, the schedule deals Prime Video a good one — the 4-2 Patriots vs. the 4-2 Bears. Hopefully, neither of the quarterbacks will play like “garbage.”