Kevin Hart and Fabletics are taking their partnership to the golf course with a new collection built around performance, personality and everyday versatility, Globenewswire reports.

The Kevin Hart x Fabletics line introduces 19 men’s and women’s styles that can move from a morning round to plans away from the fairway. The collaboration also debuts Hart’s signature logo, which appears exclusively through Fabletics as part of the playful “Get Your Hart-On” campaign.

Hart said the concept centers on bringing confidence, determination and focus to every challenge. Rather than measuring success against somebody else, he framed the message around personal improvement.

“Whether you’re new to the game or a seasoned pro, the real competition is with yourself,” Hart said.

Kevin Hart brings his competitive approach to golf

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The men’s lineup draws from several established Fabletics ranges, including The One, Don and GridTech. Among the featured items are a polo, golf shorts, a cruiser jacket, a quarter-zip hoodie and joggers. Black, white, khaki and green give the collection a clean, understated color scheme.

Women can choose from coordinated pieces such as a high-waisted legging, performance mini dress, built-in bra tank and on-the-go skirt. Sizes across the collection run from XXS through 4X, while prices range between $29.95 and $164.95.

Hart also fronts a digital short with his wife, Eniko Hart, and business partner Ron “Boss” Everline. The joke follows Hart repeatedly discussing his “Hart-On,” a reference to the newly unveiled emblem.

Fabletics co-founder Don Ressler said the launch expands the company’s reach into golf while remaining true to Hart’s personality. The collection became available through Fabletics on September 15. The release builds on a partnership that began in 2020.