After incredible success in London, Fanatics Collectibles are continuing their global expansion by opening a second store in Paris.
Almost 18 months on from their Regent Street opening, the brand are set to open their doors on Rue Saint-Lazare.
If the London store, which has welcomed more than one million visitors through its doors since it was opened by Lewis Hamilton, is anything to go by, Parisians are set for an unrivalled collectibles experience.
Due to open on October 23, members of 'The Hobby', as collectors are affectionately known, will be able to instantly access the brand's impressive portfolio of trading cards.
"What we saw in London wasn't just people buying cards, it was collectors building a community around something they love," saidÃÂ David Leiner, President, Trading Cards, Fanatics Collectibles, which owns Topps.
"Paris felt like the natural next step after that response, and France is one of the most exciting markets in Europe for us right now.
"We're not looking to change what's already working for collectors here, we want to add something new to it, a space built around trading cards, community, product and the moments that make collecting special.
"Whether you've been collecting for years or you're just starting out, we want this store to feel like it belongs to you.âÂÂ
It's also likely those in Paris will enjoy similar perks to those on offer in the London store.
The store in the English capital has had limited edition 'Regency' cards on offer for some qualifying customers, while its Match Attax product has had an exclusive box available in-store.
The opening of France's store may also see a raft of sporting royalty go through their doors.
After Hamilton cut the ribbon, London has seen Adam Wharton, Aaron Ramsey, Dominic Solanke, James Maddison, Robbie Fowler, Alan Shearer, Ashley Young, JJ Gabriel, Georgia Stanway, and new Tottenham star Tosin Adarabioyo visit.
Away from football, UFC president Dana White, NFL commissioner Roger Goodell, and Super Bowl winner Jason Bell have also been on the scene as well as superstar DJ and producer Steve Aoki.
And, most recently, England and Chelsea legend Ashley Cole joined fans to launch Topps' Flagship Premier League hobby boxes.
The store has also forged links within the trading card community and hosts a regular Trade Night in partnership with the renowned London Card Show.
At the Paris shop, fans will be able to get their hands on products from UEFA Champions League, Formula 1, NBA, NFL, WWE, and MLB, as well as entertainment including Disney, Marvel and Star Wars.
The move is also unsurprising given Fanatics' strong ties with Paris Saint-Germain.
Both Fanatics and Topps have multi-year licensing deals with PSG.