Forbes’ highest-paid feminine athlete, Coco Gauff, is making a major enterprise transfer. On Wednesday night time, she introduced on social media the launch of Coco Gauff Enterprises in collaboration with WME, the company backed by Serena Williams. WME, which owns IMG, represents among the largest stars in sports activities.
The 2023 U.S. Open singles champion and 2024 French Open doubles winner revealed that her new enterprise might be named Coco Gauff Enterprises.
“That is only the start of an thrilling new period for me, and there’s rather more to return, which I will be excited to share in due time. As all the time, tennis will proceed to be my most important precedence!” Gauff wrote in social media.
Coco Gauff declares that she is going to go away Federer’s TEAM8 administration agency and can launch ‘Coco Gauff Enterprises’ underneath WME which owns IMG.
WME/IMG additionally represents Serena, Alcaraz, Swiatek, Raducanu amongst different massive tennis stars pic.twitter.com/QiSw5ux9AN
— Christian’s Courtroom (@christianscourt) April 3, 2025
Gauff, had been represented by Team8, the boutique company based by Roger Federer and his longtime agent, Tony Godsick, all through her profession. Her consultant at Team8 didn’t instantly reply to a request for remark. She described her new enterprise as a platform to pursue her ardour for creating an affect—not solely in tennis but additionally in enterprise, philanthropy, and past.
Coco Gauff as the best paid feminine athlete
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The 21-year-old’s key sponsors embrace New Stability, Rolex, and Head. She lately launched a extra reasonably priced model of her signature tennis shoe. She praised WME as “a crew with the imaginative and prescient and assets to assist me navigate the alternatives forward.”
The Florida native is presently ranked No. 3 in WTA singles and No. 25 in doubles, having beforehand reached as excessive as No. 2 and No. 1, respectively. Gauff has been a extremely marketable tennis star since her breakthrough at Wimbledon in 2019, when she reached the fourth spherical at simply 15. Her recognition soared after capturing the 2023 U.S. Open title at 19.
Gauff has earned roughly $23 million in prize cash and amassed thousands and thousands extra by way of endorsements. In 2024 alone, she introduced in $30.4 million, making her the highest-earning feminine athlete, in response to Sportico.
Regardless of some earlier-than-expected match exits, Gauff’s recognition stays robust. She lately made an look on the Oscars in Los Angeles earlier than touring to Palm Desert for the BNP Paribas Open in Indian Wells, additional cementing her presence in each sports activities and popular culture.
WME represents an elite roster of tennis stars, together with Carlos Alcaraz, Iga Świątek, Emma Raducanu, and Taylor Fritz, alongside Gauff’s shut pals Frances Tiafoe and Chris Eubanks. The company additionally manages legends like Serena Williams. Whereas it has misplaced main shoppers corresponding to Naomi Osaka, Roger Federer, Rafael Nadal, and Novak Djokovic—who all branched out to launch their very own ventures—securing a partnership with Gauff strengthens its place within the business.