Because the Holy Month of Ramadan unfolds, TAG Heuer unveils “Chapter III: Time is a Reward,” the newest version of its annual Ramadan marketing campaign. This yr, the luxurious watchmaker provides a recent twist by incorporating its iconic mascots into an animated movie that blends high-performance timepieces with the essence of Ramadan.
TAG Heuer’s mascots have performed a key position within the model’s international festive campaigns, from the Vacation Season to Valentine’s Day. For Ramadan, they tackle a localized identification because the “Ramadan Racing Squad,” paying tribute to TAG Heuer’s deep-rooted reference to motorsport. Their journey via the desert serves as a metaphor for the collective anticipation of Iftar, reinforcing the concept essentially the most worthwhile moments are these shared with family members.
To make sure cultural resonance, the animated characters have been thoughtfully tailored with Arabian aesthetics. Male mascots don the normal Emirati and Saudi Ghotra & Agal, whereas feminine characters are adorned with intricate Khaleeji-inspired jewellery, including authenticity to the marketing campaign’s regional focus.
The animated journey culminates in a heartwarming scene the place the mascots collect to interrupt their quick with conventional treats earlier than participating in a {custom} recreation of backgammon—an exercise symbolic of unity, generosity, and cherished moments throughout Ramadan.
Merging Precision and Efficiency with the Spirit of Ramadan
Rooted in precision and efficiency, TAG Heuer seamlessly integrates its legendary watchmaking experience with the joy of the Ramadan race. Every mascot sports activities a custom-colored jumpsuit impressed by their respective TAG Heuer Monaco or Carrera timepiece, spotlighting a number of standout watches:
TAG Heuer Carrera Chronograph Excessive Sport Black Titanium 44mm
TAG Heuer Carrera Chronograph Excessive Sport Blue Titanium 44mm
TAG Heuer Carrera Chronograph Excessive Sport Gold Titanium 44mm
TAG Heuer Carrera Chronograph Treasured Powder Pink 39mm
TAG Heuer Carrera Chronograph Treasured Blue 39mm
TAG Heuer Monaco Chronograph Darkish Blue 39mm
TAG Heuer Monaco Chronograph Energy Pink 39mm
Every timepiece within the assortment embodies the model’s dedication to precision—echoing the importance of time throughout Ramadan. Because the mascots race via the dunes and in the end come collectively in unity, TAG Heuer reinforces its message: Time is a present finest shared with those that matter most.